10,December 2010


On December 9th, 2010, the first BoConcept showroom officially opened at 68 -70 Dong Du St., Dist 1, HCMC. BoConcept is a well-known furniture brand from Denmark with more than 240 brand stores in 55 countries. From Copenhagen to Paris, from London to Berlin, from Tokyo to New York, BoConcept is located in some of the hippest, trend-setting locations around the world. The Grand Opening of BoConcept in the most dynamic city of Vietnam attracted interest from famous architects, designers, furniture retailers, and media. The main theme of this event was “touch and feel,” inviting guests to explore the amazing function and appearance of BoConcept’s products. AA Corporation is very excited to bring this new brand to Vietnam. “I’m so happy to experience a grand opening that has gathered prominent representatives of the furniture industry. We hope that the urban, flexible and stylish products here would offer customers a special experience about modern home furnishings,” Mr. Chad Ovel, Chief Executive Officer of AA Corporation said.

Located in the center of district 1, the BoConcept showroom is surrounded by five-star hotels and a variety of shopping centers, the new showroom spans more than 300 m2, providing numerous styles of furniture and accessories that have been designed in Denmark. AA Corporation is proud to represent BoConcept in Vietnam and feels the brand will help to elevate the level of furniture available to Vietnamese consumers.

For more information about BoConcept, please visit our website www.boconcept.vn

Related Articles

All Articles