AA Corporation is continuing its international expansion plan by officially opening the company’s first office in North America. AA has established a representative office in New York City and has hired Mr. John Kelly to be the brand director for North America and the Caribbean. After providing furniture products to numerous five-star hotels in the United States over the last 7 years, AA Corporation has made the decision to begin selling direct to hotel owners and purchasing companies based in North America. The strategy for setting up a sales office in the US is to provide custom-made furniture products directly to hotel owners, creating a unique value proposition in which buyers are able to purchase directly from a factory in Vietnam, while still communicating effectively with management personnel based in the United States. AA Corporation’s office in New York City marks yet another step in the company’s global expansion which over the last year includes opening offices in Myanmar and Bhutan.
The addition of John Kelly to the AA Corporation team will only help to streamline all communication processes while also taking advantage of John’s experience in furniture design, development and production. John Kelly is a licensed architect and furniture designer, who came to New York City in 1989 after graduating from the University of Pennsylvania with a Bachelor of Design & Master of Architecture. After completing his residency requirement and passing architecture licensing exam, John founded his own brand, John Kelly Furniture & Accessories. In addition to founding John Kelly Furniture & Accessories, John has also designed many private label collections for an array of companies in North America, Europe and Asia, including Calvin Klein [United States]; Heals, Sable Island and New Heights [United Kingdom]; Starbay [France]; Woven [Netherlands]; Tropical Outdoor [Hong Kong]; Kian [Malaysia]; Koda [Singapore]; and Hinoki Kogei [Japan].